'What's it going to take?' Women's Aid Campaign poster (Anne-Marie Duff)

Laminated A4 portrait poster of Anne-Marie Duff with make-up on to replicate facial injuries, advertising the Women's Aid 'What's it going to take?' campaign, 2007. Main poster text reads 'What does it take to get people talking about domestic abuse? A picture of a celebrity with fake bruises may seem like a cheap trick but at least you noticed her. It's the 500,000 women that are abused by their partners every year who go unnoticed. The thing is, real victims rarely show their bruises or emotional scars. But domestic abuse shouldn't be kept quiet. Which is why we want you to ACT now: Admit it's a problem, Call it by its name and then Talk to someone about it.' At the bottom of the poster is contact information and the Women's Aid 'Act' logo.